Glossary

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Glossary / Evaluation and implementation guide

Order Routing

Order routing is the decision process that selects which warehouse, store or 3PL fulfills each order, based on constraints like stock availability, shipping cost, delivery promise, distance and split avoidance.

It runs after an order is approved and before a shipment is planned.

It is about destination selection, not about customer lead routing in CRM, and not about deciding whether an order should be split into several shipments.

A practical example

Example: a sporting goods brand routes East Coast orders to its New Jersey warehouse when the full basket is in stock there, but sends West Coast orders to Nevada to meet a three-day promise at lower cost.

What to evaluate before investing

  • Can routing rules weigh multiple objectives at once, such as cost versus promise date, with configurable priority?
  • Does it consider real-time inventory accuracy, or does it route to locations whose stock counts are stale?
  • Can teams simulate routing changes against historical orders before going live?

Limitations and tradeoffs

Optimizing for the cheapest route can break delivery promises, while optimizing for speed raises shipping cost; the priority order is a business choice that needs explicit configuration.

Plan your next step with MeshLine

Connect this decision to your automation, organic marketing and customer lifecycle management. In a MeshLine demo, discuss your existing tools, the scope you need and how to measure the result.