A practical example
Example: a team flags any deal older than 45 days in the proposal stage with no logged activity in two weeks.
Flagged deals appear in a weekly pipeline review where reps either update the close plan or mark them as stalled.
What to evaluate before investing
- Check whether aging can be calculated from last meaningful activity, not just from creation date.
- Ask if the tool can auto-flag or auto-task deals that cross your age thresholds.
- Verify that stage history is retained so you can see how long deals actually sat in each stage.
Limitations and tradeoffs
Aging thresholds are easy to game; if reps refresh a field to reset the clock, the metric looks healthy while the pipeline stays clogged, so pair aging with activity evidence.
Plan your next step with MeshLine
Connect this decision to your automation, organic marketing and customer lifecycle management. In a MeshLine demo, discuss your existing tools, the scope you need and how to measure the result.