Glossary

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Glossary / Evaluation and implementation guide

Opportunity Aging

Opportunity aging measures how long an open deal has remained in the pipeline, typically broken down by stage and by time since the last meaningful activity.

The point is not that old deals are bad, but that age without movement is a hygiene signal: stalled opportunities distort forecasts and consume rep attention.

Teams use aging thresholds to trigger review, disqualification, or requalification.

A practical example

Example: a team flags any deal older than 45 days in the proposal stage with no logged activity in two weeks.

Flagged deals appear in a weekly pipeline review where reps either update the close plan or mark them as stalled.

What to evaluate before investing

  • Check whether aging can be calculated from last meaningful activity, not just from creation date.
  • Ask if the tool can auto-flag or auto-task deals that cross your age thresholds.
  • Verify that stage history is retained so you can see how long deals actually sat in each stage.

Limitations and tradeoffs

Aging thresholds are easy to game; if reps refresh a field to reset the clock, the metric looks healthy while the pipeline stays clogged, so pair aging with activity evidence.

Plan your next step with MeshLine

Connect this decision to your automation, organic marketing and customer lifecycle management. In a MeshLine demo, discuss your existing tools, the scope you need and how to measure the result.