MeshLine
A practical example
Example: a software vendor caps its retargeting campaign at four impressions per user per week and routes additional eligible impressions to a prospecting audience instead.
What to evaluate before investing
- Verify whether caps can be set per user across campaigns or only within a single campaign, since cross-campaign caps require identity resolution.
- Check the minimum and maximum cap granularity: hourly, daily, weekly, or lifetime windows.
- Ask how the platform reports capped impressions so you can quantify reach lost to the cap.
Limitations and tradeoffs
Tight caps protect user experience but can starve campaigns that need repetition to convert, especially in long B2B sales cycles where fewer touches may mean slower recall.
Plan your next step with MeshLine
Connect this decision to your automation, organic marketing and customer lifecycle management. In a MeshLine demo, discuss your existing tools, the scope you need and how to measure the result.