Demand Capture Freshness Rule

A practical example

Your rule states every capture asset is re-verified every 60 days, and immediately when a campaign ends.

During a check, an ops analyst finds a whitepaper form still routing to a former employee's email address and a thank-you page pointing at a retired PDF.

What to evaluate before investing

• Ask whether the platform exposes last-modified and last-conversion dates per asset for cadence reporting.
• Check if routing destinations can be validated automatically, such as by sending test submissions.
• Confirm assets can be flagged or unpublished when their review date passes without verification.

Limitations and tradeoffs

Frequent re-verification costs analyst time; applying the same cadence to a high-traffic form and a rarely used one wastes effort, so tier the schedule by volume.