Semrush My Reports Base vs Pro: Match the Tier to Your Reporting Needs

You are setting up client or stakeholder reporting in Semrush My Reports and the tier choice is not obvious.

Both Base and Pro reports pull data into a customizable deliverable.

They differ in supported integrations, scheduling options, and branding.

Pick the wrong tier and you either pay twice for features you never touch, or discover mid-project that white-labeling is locked.

This article covers the documented differences between the two tiers and the report allowances included with your Semrush subscription.

What My Reports does in both tiers

My Reports consolidates data from Semrush and 20-plus top marketing tools into customizable reports.

The platform covers SEO, PPC, social, analytics, call tracking, email marketing and more.

Semrush lists supported integrations on its My Reports Integrations page.

Several capabilities are common to both tiers, so they should not drive your decision:

• Report-level date control that applies to integration widgets, with per-widget unlinking if a widget needs its own date range. Note this applies to widgets from the Integrations section, not widgets from the Widgets tab.
• Four visualization formats: simple number, table, donut chart and line chart, plus a bar chart for category comparisons.
• Formatting tools including objects (headings, images, text) and page structure options such as two- or three-column layouts and page breaks.
• Portrait and landscape page orientation, switched in report settings.
• PDF export.
• Report sharing with Semrush users.
• Report-specific language, so a report can render in a locale different from your Semrush account.

If your reporting need stops at a well-structured, exportable PDF shared with people who have Semrush access, the Base tier already covers that workflow.

The documented differences between Base and Pro

Semrush prices reports individually and bills monthly.

A Base report costs $10 per report per month; a Pro report costs $20 per report per month.

A Pro report includes everything in Base plus the following, according to Semrush's documentation:

• All external integrations across the 20-plus supported platforms. Base reports cover Semrush internal integrations plus Google Analytics and Google Search Console.
• Hourly scheduling. Base supports monthly, weekly and daily scheduling.
• Branding and white-labeling, including a custom header with your logo instead of the standard Semrush logo, removal of the phrase noting that report data comes from semrush.com, and the ability to customize email text when scheduling or sending. Semrush is also not marked as a sender on Pro reports.
• Theme customization, including pre-built design themes, custom colors, custom themes and custom visual styles, plus footers for legal disclaimers or contact information.
• Full AI Summary functionality. Base reports use a simplified AI model with limited customization; Pro unlocks goals, focus, reader persona and tone-of-voice options, and short, detailed or bullet-list summary formats.
• Report sharing by link, rather than only with Semrush users.
• Custom domain.

The AI Summary distinction deserves a closer look.

On both tiers you can insert a summary that analyzes added widgets and generates interpretive text.

Reopen summaries via the sparkle icon.

On Base, the summary runs on flash AI models that produce less in-depth results, and customization options are limited.

On Pro, you can direct the summary toward specific goals, a reader persona and a chosen tone before generating it.

How many reports your subscription already includes

Before buying anything, check what your plan already grants.

Semrush includes Base reports with paid toolkits on a cumulative, fixed allocation:

• Your first paid toolkit includes 3 Base reports.
• Each additional paid toolkit adds 2 more Base reports.
• These allocations do not reset monthly.

For example, subscribing to both the SEO Toolkit and the Traffic & Market Toolkit yields 5 Base reports total: 3 from the first toolkit and 2 from the second.

One exception matters for location-based businesses: for the Local Toolkit, purchasing additional locations does not increase your Base report limit.

If you buy only App Center apps without a paid toolkit, you receive 1 Base report regardless of how many apps you purchase.

If you later add a paid toolkit, the toolkit rules above apply.

The free plan includes 1 Base report.

These included reports are Base tier.

Included allocations are Base reports.

Pro reports are priced at $20 per report per month; verify with Semrush how included Base allocations apply to Pro purchases.

Which tier fits your situation

The right choice depends on three decisions you can make from the documented feature list.

Decision 1: Which data sources feed the report?

If your report draws only on Semrush data, Google Analytics and Google Search Console, Base covers those integrations.

If you need to consolidate other external platforms, such as paid social, call tracking or email marketing tools, that requires Pro.

Check the My Reports Integrations page for the exact platforms and metrics you plan to include before committing, because the tier boundary sits precisely at the integration list.

Decision 2: Who receives the report, and under whose brand?

Base reports can be exported to PDF and shared with Semrush users.

If recipients all have Semrush accounts, or a PDF is acceptable, Base may be enough.

If you need a shareable link for stakeholders without Semrush access, or you need reports to carry your agency's or company's brand rather than Semrush's, that is Pro territory.

White-labeling on Pro removes the semrush.com attribution, replaces the header logo, and lets you customize the email text when sending.

Decision 3: How often should the report be sent?

Base supports monthly, weekly and daily report scheduling.

Pro adds hourly scheduling.

If daily report delivery satisfies your stakeholders, Base covers that scheduling frequency.

Check whether recipients need hourly delivery. The scheduling interval alone does not establish how current each underlying data source will be.

A useful way to pressure-test the decision: list every recipient, every data source and every delivery requirement for one reporting relationship.

If the list stays within Semrush, GA, GSC, PDF or Semrush-user sharing, and daily-or-slower scheduling, Base at $10 per report per month fits.

Any single item outside that set, such as one external integration or one link-shared recipient, pushes that report to Pro.

A worked example of the decision

Consider an illustrative situation, not a real customer result.

An in-house marketing lead reports monthly to an executive team.

The report combines Semrush position data, Google Analytics traffic and Search Console queries, is exported as a PDF, and is presented in a monthly meeting.

Every requirement falls inside Base: the three supported integration sources, PDF export, and no branding constraints because the report is internal.

The Base report included with the team's paid toolkit covers this without an additional purchase.

Now vary one condition.

The same team adds a paid social platform to the report so executives can see paid and organic side by side.

That single external integration moves the report to Pro, because Base covers only Semrush internal integrations plus GA and GSC.

The lesson is that tier choice is per report, not per account: one report can stay on Base while another runs on Pro.

Tradeoffs worth weighing

The per-report pricing model cuts both ways.

It lets you match each report to the cheapest tier that meets its requirements, and it means an occasional Pro report does not require a plan upgrade.

Costs scale with report count.

Agencies running many client reports should total monthly per-report spend and compare it against included Base allocations.

The AI Summary gap is easy to underrate.

If you rely on generated summaries to draft the narrative section of client reports, the Pro version's goal, persona and tone controls can change how much editing the output needs.

If you write your own commentary and use the summary only as a sanity check, the Base version's simplified model may be sufficient.

That is a workflow question only you can answer from how you actually produce reports.

Branding is similarly conditional.

White-labeling matters most when reports reach clients or external stakeholders who should associate the deliverable with your brand.

For internal reporting, the Semrush attribution is usually harmless, and paying for Pro solely to remove it may not be justified.

Practical next steps

• Inventory your reporting relationships: recipients, data sources, delivery format and scheduling needs for each.
• Check the My Reports Integrations page for the specific platforms and metrics you need, since the Base/Pro boundary follows that list.
• Count your included Base reports from paid toolkits, remembering the Local Toolkit location exception and the App Center rule.
• Pilot one report on the tier you believe fits, then verify scheduling, sharing and export behavior against your actual delivery process before scaling to the rest.

Because Semrush's documentation governs these features and pricing can change, verify current details on the My Reports knowledge base page before purchasing.

Reporting is one piece of a larger operations picture.

If you coordinate data across CRM, billing and marketing platforms, see how to automate HubSpot and Stripe or automate HubSpot and NetSuite.

For a broader view of keeping agency delivery on schedule, the guide to agency productivity automation across briefs, SEO publishing and reporting covers the surrounding workflow.

Source references: www.semrush.com.

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