CTA Acceptance Criteria

A practical example

Example: a criteria sheet requires every CTA to list its destination, UTM parameters, target segment, fallback behavior for logged-out users, and mobile rendering check before a reviewer approves it.

What to evaluate before investing

• Confirm the criteria are versioned and dated, so reviewers know which edition a launch was checked against.
• Check that each requirement is testable in one pass, for example a reachable destination rather than a vague quality statement.
• Verify the criteria cover tracking validation, not just visual and copy review.

Limitations and tradeoffs

Criteria only help if the sign-off process actually enforces them; a document nobody checks at launch adds maintenance cost without preventing broken CTAs.