Glossary

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Glossary / Evaluation and implementation guide

Drip Campaign

A drip campaign is a pre-built email sequence sent on a fixed schedule once a contact enters it, such as a five-part onboarding series delivered every three days.

Timing is calendar-based rather than behavior-based, which makes drips predictable and easy to audit, but less responsive than campaigns that branch on what recipients actually do.

A practical example

Example: every new trial signup enters a four-email drip: a welcome on day one, a feature tip on day three, a use-case story on day six, and an upgrade reminder on day nine, regardless of whether they opened earlier emails.

What to evaluate before investing

  • Ask whether contacts can exit a drip mid-sequence when they convert, reply or hit another condition
  • Verify how many active drips and steps per drip the plan allows, and whether steps support non-email actions
  • Check whether you can pause, edit and resume a live drip without restarting participants from step one

Limitations and tradeoffs

Fixed schedules ignore recipient behavior, so a drip alone can send irrelevant messages; mature programs combine drips with behavioral branching.

Plan your next step with MeshLine

Connect this decision to your automation, organic marketing and customer lifecycle management. In a MeshLine demo, discuss your existing tools, the scope you need and how to measure the result.