Demand Capture Governance

A practical example

Your governance charter assigns the marketing operations team authority over capture standards, requires new form templates to be approved by that team, and gives regional teams freedom to customize copy within approved templates.

A sales team wanting a new chat qualification flow must file a request rather than deploy it directly.

What to evaluate before investing

• Ask whether the platform supports approval workflows and role-based publishing rights per workspace.
• Check if an inventory report can list every live capture asset with its creator and approval status.
• Confirm retired assets can be archived with their history preserved for audits.

Limitations and tradeoffs

Centralized approval can become a bottleneck; governance should define fast-track paths for low-risk changes, not just a single queue.