Demand Capture Source Ledger

A practical example

Label: a quarterly audit queries the ledger and finds a whitepaper capture form still pointing at a retired 2023 offer.

The ledger shows the owner left the company, so ops reassigns and decommissions the asset rather than letting it collect bad leads.

What to evaluate before investing

• Ask where the ledger lives, whether it is a spreadsheet, database, or platform feature, and how entries are created.
• Confirm the ledger captures destination health, so expired offers or broken forms are detectable in bulk.
• Check whether decommissioning an asset updates the ledger automatically or requires manual entry.

Limitations and tradeoffs

A ledger is only as good as its update discipline; assets created outside the workflow will be missing, and backfilling history is often impossible.