Lead Capture Source Ledger

A practical example

Example: a quarterly audit cross-checks the ledger against active forms and finds an old event widget still submitting to a queue deleted two quarters ago; the widget is retired and its history is preserved in the ledger entry.

What to evaluate before investing

• Ask whether each ledger entry records the routing target and the date it was last verified as reachable.
• Confirm the ledger captures field mappings per surface, so schema changes in the CRM can be checked against every active capture point.
• Check whether lifecycle status is maintained with dates, so retired surfaces are distinguishable from live ones during audits.

Limitations and tradeoffs

The ledger reflects declared surfaces only; capture points embedded by other teams or vendors may not be registered, so pair ledger audits with a site and tool sweep to find unregistered capture mechanisms.