Landing Page Source Ledger

A practical example

Example: during a quarterly audit, RevOps filters the ledger for pages live over 12 months and finds a retired-product page still capturing leads into a queue nobody monitors; it is redirected and marked retired in the ledger.

What to evaluate before investing

• Ask whether the ledger records lifecycle status transitions with dates, so you can prove when a page was retired.
• Confirm each entry links the page to a specific offer and owner, not just a URL and title.
• Check that the ledger is queryable or exportable, so audits and dead-link sweeps do not require manual site crawls.

Limitations and tradeoffs

A ledger is only as accurate as its update discipline; pages created outside the workflow will be missing, so audit the ledger itself against the live site periodically.