Glossary

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Glossary / Evaluation and implementation guide

NPS (Net Promoter Score)

Net Promoter Score (NPS) is a loyalty metric built on one survey question: how likely is the respondent to recommend you, on a 0-10 scale? Respondents scoring 9-10 are promoters, 7-8 passives, and 0-6 detractors.

NPS is the percentage of promoters minus the percentage of detractors. Its value lies in benchmarking over time and triggering follow-up workflows by respondent type.

A practical example

Example: after onboarding, a vendor surveys 200 customers; 120 respond. With 60 promoters and 20 detractors among respondents, the reported NPS is 40, and detractor responses automatically open service tickets for follow-up.

What to evaluate before investing

  • Ask how the tool suppresses repeat surveys so the same contact is not asked multiple times per period.
  • Check whether responses sync to the CRM with respondent identity intact for closed-loop follow-up.
  • Confirm you can route promoters, passives, and detractors into different automation paths.

Limitations and tradeoffs

NPS is a directional signal, not a diagnosis; small sample sizes and survey timing can move the score substantially, so treat swings as prompts to investigate rather than proof of change.

Plan your next step with MeshLine

Connect this decision to your automation, organic marketing and customer lifecycle management. In a MeshLine demo, discuss your existing tools, the scope you need and how to measure the result.