Sales Cadence

A practical example

Example: a cadence for inbound trial signups runs ten business days: day one a call plus email, day three a LinkedIn touch, day five a second call, then spaced follow-ups ending with a breakup email.

What to evaluate before investing

• Confirm you can build multi-channel steps with conditional exits when a prospect replies or books a meeting.
• Check how the tool prevents cadence collisions when a contact matches two active sequences.
• Verify per-step analytics so you can see where prospects drop out, not just overall completion.

Limitations and tradeoffs

A cadence optimized for volume can damage reply rates and sender reputation; more touches is not inherently better, and cadence design needs testing rather than a default template.